Discovery Point
Verdant Works
BRAND DEVELOPMENT CONSULTANT
Organisation:
Dundee Industrial Heritage Ltd
Role:
Brand Development Consultant to give much-needed, very hands-on support in 2023 with both strategic and operational marketing to prepare Dundee Heritage Trust to ensure it properly capitalises on the 2023-24 season and to pick up on the feedback from the independent customer research undertaken last summer regarding the repositioning of Verdant Works away from its current niche of a museum looking at a subset of textiles to a museum that tells Dundee’s Story.
Estimated Fee:
£20,000 inclusive of fees, expenses and modest campaign costs, exclusive of VAT if applicable
Duration:
Six months
Timetable
The submission deadline is 5 pm on Thursday, 15th June 2022
Work commissioned end of June 2023
Work completed end of January 2024
Location:
Home or company based
Must be able to travel to Dundee for facilitation meetings, project meetings and workshops
We are inviting expressions of interest from a suitably qualified Consultant to join the team in a very hands-on capacity to assist with both strategic and operational marketing, including producing a Brand Development Strategy and Plan in relation to Verdant Works.
Verdant Works receives glowing reviews from 97% of its visitors and has been the proud recipient of the TripAdvisor Traveller’s Choice Award for many years running. However, Verdant Works does not reach its full potential in terms of visitor numbers, receiving only approx. 14k visitors a year. A critical strategic outcome for the charity is to drive more visitors to Verdant Works, to increase the sustainability of the organisation as well as for the benefit of the Blackness area and the city. The role of the BDC will be to develop a Strategy and execute a Plan to rebrand Verdant Works to ensure potential visitors can more clearly ascertain the nature and topic of the visitor attraction with the intention of driving more visitors to the venue.
The work will be undertaken from June to January 2024 as part of a UK Shared Prosperity-funded project.
Interested parties should contact Marketing and PR Manager Justine by e-mail: justine.abola@dundeeheritage.co.uk for a full brief and background.
The closing date for applications is Thursday, 15th of June 2023, at 5 pm. It is anticipated that interviews will take place in the week commencing 19th June 2023. DIH Ltd. will notify bidders of our decision week starting the 26th of June, 2023.